How to sell a $300 chocolate bar

Re:How to sell a $300 chocolate bar by sandworm101 on Saturday February 24, 2018 @05:54AM (#16452715)

But the poor dont buy these products for quality. They buy them to emulate the rich. So you dont market to the poor. You market to the rich and famous knowing that the poor will follow. Get the queen to be seen eating your pies and tomorrow they will be sold in every grocery store.

The trick is too keep your price just under what someone living paycheck to paycheck might decide to spend on a special occassion. 300 is right in the middle of that range, the sort of thing one might buy as a special present.

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Re:How to sell a $300 chocolate bar by dpark on Saturday February 24, 2018 @11:05AM (#16453814)

The poor don’t buy these things. The middle class does. No one is working for 40 hours to buy this chocolate bar.

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Re:How to sell a $300 chocolate bar by sandworm101 on Saturday February 24, 2018 @01:45PM (#16454615)

Compared to the truly rich, the 0.1% who dont hesitate when dropping 300$ on a candy, middle class is poor.

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Re:How to sell a $300 chocolate bar by dpark on Saturday February 24, 2018 @04:23PM (#16455501)

Sure. Let's redefine "poor" to mean "not ultra-wealthy". That's useful.

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Re:How to sell a $300 chocolate bar by DanBC on Saturday February 24, 2018 @11:09AM (#16453832)

No, poor people will buy a bar of eg Michel Cluizel or Green and Blacks or Lindt, instead of Cadburys or Galaxy or Herschey.

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