Although raising kids without access to TV/social media may seem like a great way to avoid their downsides, like ad targeting, it ultimately only serves to cut them off from their peers.

TV and social media serve as vital cultural references that kids have a social need to be 'in on.' It is one of the most awkward things when you're the only one in a room who has no clue what everyone else is talking about because you didn't see that post, or watch that show.

So while social networks may be bad, it's just as bad to cut kids off from the culture their peers are regularly immersed in.