It's not "criminalizing the conduct of 15 percent of motorists", those 15% of motorist choose to break the law and endanger everyone else. They're not genetically predisposed to one certain speed, they choose to go faster. And with any choice, it comes with a consequence.
But go ahead, say whatever makes you feel better about yourself. Hopefully the cop understands that your free flowing otherwise law-abiding speed is just poorly optimized. Hopefully the pedestrians you hit understand that their safety is just capricious and arbitrary. Hopefully the family of the victims understand you're just being unfairly criminalized.
Or you can just drive the speed that the entire rest of society has all agreed to drive. That's how civilization works.
No, it doesn't, for several reasons, most notably:
(1) percentiles don't work that way; particularly, if everyone who would drive at or faster than the limit in its absence drove exactly at the limit in its presence, it would have no effect on the 85th percentile speed, so setting and maintaining an 85th percentile limit doesn't require any violations of the limit to occur,
(2) simple speed limit violations often are not criminal in and of themselves, so even if 15% were driving over the limit, they wouldn't be criminals.
The highway speed limit may be 70mph, say, but from an emissions point of view, for most cars the ideal speed is more like 60mph.
From a safety point of view, the ideal speed will depend largely on traffic conditions. 85mph might be fine in light traffic on a straight road in clear weather in daylight, less so in other conditions. That seems like a good argument for lowballing the speed limit (assuming that you're correct about that).
Combine that with enforcement that is for the most part capricious and arbitrary, and I think it’s straightforward to understand how we’ve gotten to this point.