Because love takes time, and money is time in this society. Takes a lot of money to have friends, and most men are actually to poor to afford friends. That's included in the price society pays for loving wealth first. You cannot serve two masters. You can of course fake it, drinking buddies ect... it's like most things in a money first group, the real thing is continually cheapened until everyone looses interest and then we blame them for having too high of standards.