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Re:The Business of SaaS by amitmathew on Tuesday February 20, 2018 @03:24PM (#16423848)
I think the 2% metric refers to all users from top of the funnel to paying customer. I've always found the metrics in this deck helpful: https://www.slideshare.net/totango/2012-saa-s-conversions-be....
Re:The Business of SaaS by a13n on Tuesday February 20, 2018 @03:33PM (#16423918)
That would make more sense. But then it's weird that for credit-card-required the conversion rate is 40-60%. That's definitely trial -> paid, not visitor -> paid.