> If you are asking your customers to [pre-fund] your manufacturing runs after 6 years then something has gone wrong.

From what I understand, their later crowdfunding campaigns were more about building hype than actually raising funds. They could have made the watches without them, but since they were known for making such a splash on KickStarter, they went back again for later rounds. Was that the right thing to do? Did it project the right image for their company? That's up for debate, I suppose.