White background, very minimal, just a bunch of text and some links- none of that is bad of course, it's just that my brain has been condition to interpret these cues as a parked domain that I reached because of a typo.

Quick examples:

http://3.bp.blogspot.com/_61OWU2tC3nY/SbOgGfx01eI/AAAAAAAAAj...

http://blogoscoped.com/files/google-parked-domain-screenshot...

http://www.donmak.com/wordpress/wp-content/uploads/2008/07/g...

http://www.apogee-web-consulting.com/images/rumcakes-ads.jpg

http://gopgle.com/

That's food for thought. Thanks, I never looked at it through your eyes so it's hard to figure out what someone else sees as a 'first impression'.

I'm actually working with someone on improving the site, I'll definitely pass this on.