At the same time strong identity is at the core of the whole OpenID / OpenSocial /Social Graph debate. Are we trying to build something that should have been included in the first place?
Traditional media relies upon what marketing people call "push advertising" where people are encouraged to take what is being said in the commercial/infomercial as fact. The Internet, however, is literally able to generate its own "pull advertising" as it enables people to participate and research between or among alternatives. Think of the Mac VS PC VS Linux spoofs. Apple spends zillions of dollars in advertising (which is one of the reasons their products are so expensive!) and many PC manufacturers do, too ("Dude! You're getting a Dell). But Linux doesn't have any advertising, really . . . (Novell does not count), but that hasn't prevented it from gaining momentous adoption in recent years.
But anyway, before going too off-topic:
Maybe it's not that strong identity should have been "included in the first place," but that the infrastructure could have been planned better to include room for a more equitable exchange among "providers" and "producers" and "consumers". After all, it's not like the ISPs or Internet giants are actually the entities _producing_ most of what is interesting or useful on the web. Of course, those touting themselves as "providers" would like most people to equate them and pay them as "producers" and such.
Precisely. It used to annoy me when people would ask me what language I "program in". I've since learned to just explain that I write code that can be rendered, downloaded, executed, or otherwise modified (locally and remotely) through a browser or IDE and without (necessarily) having to be connected to the Internet.
But anyway. I think if I had the chance to rebuild the Internet, I'd build in an all-inclusive productivity-meter. This productivity meter would gauge, record and reward people as both content producers and consumers/participants of media. This question reminds me. . . there's actually an interesting piece in this video:
http://www.youtube.com/watch?v=0fUHtc37MC8
about that concept of ripping down the barriers between producers and consumers of media.