The industry itself feeds this cycle by rewarding people for creating new projects and demanding shiny github projects.
It’s true not just in software , but in many aspects of modern society. We value innovation (even when it is bot innovative) a lot more than maintenance. Just look at physical infrastructure as an example.
(That said, I'm highly in favor of innovation of most any kind; building new things is great, if the new thing has some plausible innovation over the old thing!)