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Re:How the engineer driven culture at Google damaged Wave by Experimentalist on Friday August 27, 2010 @08:12PM (#1640757)
Technology isn't the only comparative advantage.

Nor, is it necessarily the best option when maximizing comparative advantage over another firm.

Nor, is implementing new technology necessarily a comparative advantage, it could be a disadvantage (ie. if the technology fails either technically or on the business side)

It's often the most difficult or worst option because of the costs and risks involved.

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