Re:The case for ending Amazon’s dominance
by nickjj on Saturday February 17, 2018 @02:48PM
(#16402365)
I think this can be said about any franchise or marketplace vs small business.
For example:
If you started your own car rental company, at a glance it might be tough to compete with the 10 or so large companies that exist today. There's no way you're going to compete with them when it comes to advertising. They have an army and seemingly infinite funds for raising their brand awareness and you don't have that.
Let all of those 10 popular rental services race to the bottom on price and deal with razor thin margins (which works for them because their volume is a lot higher). You can't compete there.
You need to win on things like customer experience, support and maybe even go after a different target audience. Niche down, create a really good service and crush just that segment of the industry.
Justify your higher prices with your own uniqueness and value.
For example:
If you started your own car rental company, at a glance it might be tough to compete with the 10 or so large companies that exist today. There's no way you're going to compete with them when it comes to advertising. They have an army and seemingly infinite funds for raising their brand awareness and you don't have that.
Let all of those 10 popular rental services race to the bottom on price and deal with razor thin margins (which works for them because their volume is a lot higher). You can't compete there.
You need to win on things like customer experience, support and maybe even go after a different target audience. Niche down, create a really good service and crush just that segment of the industry.
Justify your higher prices with your own uniqueness and value.