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Re:Google removes ‘view image’ button from search results by blub on Friday February 16, 2018 @01:57AM (#16390459)
"For example, a search engine could add a small factor to search results from "friendly" companies, and subtract a factor from results from competitors"

That's basically what Google got sued for in the EU and they lost. The friendly companies were other Google properties.

Re:Google removes ‘view image’ button from search results by Buge on Friday February 16, 2018 @03:16AM (#16390756)
The shopping fine? That wasn't a case of results being secretly promoted like the paper was worried about. The shopping ads were labeled as sponsored.