> If the mean number of readers of a self-published book is 10, versus an average large-press book being 50K, which review do you publish?
I don't get paid for writing my blog, and I've reviewed books that have probably only ever had ten readers. If they're really not getting paid either way then it shouldn't matter.
Also, you shifted the argument. You asserted that "of course" someone paid the NYT to publish the review. Who did, and how did you discover this?