Re:Apple's attention to detail
by jacobolus on Friday August 27, 2010 @05:35AM
(#1638359)
That’s silly. If anything that implies “understanding of the market” is “marketing” then “marketing” has become an all-purpose synonym for “running a business”. At that point, it has no reason to exist as a separate word. I contend that “marketing” does not in popular practice have such a broad definition.
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Re:Apple's attention to detail
by MartinCron on Friday August 27, 2010 @10:44PM
(#1641017)
Yes, absolutely. Marketing is part of everything. It's not a separate department or effort, it's a facet of every effort of a company. It's something that everyone, from product design to development should keep in mind.
I'm just running with the definition given to me by my marketing professor at my university's business school :)
Look at 37Signals. I contend that everything they do is marketing, even if it's not writing commercials or buying ads.