"late to the game" is the very definition of the future. Those "early to the game" are the past.

We, ourselves are "early to the game" of the next wave, and "late to the game" of previous waves (e.g. personal computer wars, mainframe era, industrial revolution, etc).

Facebook has actually done a lot of work to reach the "next billion users". See https://info.internet.org/en/impact/. They want to make Facebook essentially a portal to the internet for people in poor countries.

Facebook's efforts in that are self-serving and mean-spirited. Connecting people to your platform and hiding the rest of the internet while telling them they should love you just isn't right - and it's not done to help them, it's done to make Zuck more money.

See "Facebook and the New Colonialism", https://www.theatlantic.com/technology/archive/2016/02/faceb...

I agree with you. While it may look altruistic on the surface (providing free internet to the less fortunate), they are actually creating monopoly on Internet for all future users. They can easily cut out competition.