A large problem with SystemTap is that it was developed in the open, and in the early days people were scared off with its kernel panics. SystemTap built a negative brand: first impressions matter. DTrace, however, was largely built before its public release, and with the help from many other engineers and test teams. People's first impressions with DTrace was something that was already awesome. Of course, there are other problems with SystemTap: its process of compiling code and loading kernel modules was always risker than an interpreter.
As for how eBPF compares: I summarized it last year http://www.brendangregg.com/blog/2016-10-27/dtrace-for-linux...
It is ironic that to this day those kernel panics are associated with systemtap (the visible user interface) rather than the kernel (where the vast majority of the responsible bugs actually lay). But perceptions indeed matter, even erroneous ones.