A British couple who took on Google and cost it £2.1B

Re:A British couple who took on Google and cost it £2.1B by quickConclusion on Wednesday February 14, 2018 @08:05AM (#16375428)

it may be a bit unfair to judge them by looking at today's website, which is not in service anymore, even if they have a home page.

"Today, Foundem’s website is the digital equivalent of a boarded-up house"

Their business is dead, because they were artificially demoted to 4th page in search when Google Product Search was created.

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Re:A British couple who took on Google and cost it £2.1B by walshemj on Wednesday February 14, 2018 @08:11AM (#16375461)

Yes but its a poor quality comparison site that added no value I know sites also hit by penguin that where far more worthy.

Kellys Directory for example which had its roots in a company founded in the 1700's

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Re:A British couple who took on Google and cost it £2.1B by dazc on Wednesday February 14, 2018 @08:09AM (#16375446)

It was always just a basic price comparison site though.

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