Chrome will stop displaying ads that are repeatedly flagged as disruptive

Re:Chrome will stop displaying ads that are repeatedly flagg... by manigandham on Tuesday February 13, 2018 @12:30PM (#16368903)

Google owns the DoubleClick platform - the largest ad server with the most sites and running the biggest ad exchange in the world. They approve, serve, and support all of the intrusive ad formats in the first place, even on their own websites.

This is absolutely not about quality but a political move to counteract ad blocking extensions and companies. While the intent seems noble, it's likely to cause no real improvements compared to better existing options like not serving these formats at all.

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Re:Chrome will stop displaying ads that are repeatedly flagg... by euyyn on Tuesday February 13, 2018 @01:52PM (#16369665)

As long as websites display annoying ads, people will have the incentive to use ad-blockers, no matter how polished and non-intrusive DoubleClick ads be.

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Re:Chrome will stop displaying ads that are repeatedly flagg... by majani on Tuesday February 13, 2018 @04:24PM (#16370922)

I don't think DFP is the biggest culprit of annoying ads. If they were,Google would definitely have taken the less controversial option of imposing stringent rules around DFP creatives. The biggest culprits are the up and coming ad networks that try to differentiate themselves and deliver big numbers for clients by providing super high impact ads.

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Re:Chrome will stop displaying ads that are repeatedly flagg... by aj7 on Tuesday February 13, 2018 @02:58PM (#16370184)

That may be so. But it is also illegal to piss at the end of the platform in the NYC subway.

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