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A comment on Unilever threatens to pull its ads from Facebook and Google over 'toxic content'. Parent comment

Re:Unilever threatens to pull its ads from Facebook and Goog... by noja on Tuesday February 13, 2018 @01:32AM (#16365187)
> leading them to conclude that the spending they cut was probably ineffective to begin with

There's a simple explanation for that: they cut only the advertising spend that was ineffective.

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