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Re:Unilever threatens to pull its ads from Facebook and Goog... by pcurve on Monday February 12, 2018 @08:49PM (#16364112)
$9.5 billion out of $52 billion in revenue.

less than $1 billion in research.

$13 billion in SG&A.

Re:Unilever threatens to pull its ads from Facebook and Goog... by ryanwaggoner on Monday February 12, 2018 @09:29PM (#16364287)
I mean, I get what you’re going for here, but how much do we need to spend on research into better soap, paper towels, and ice cream?
Re:Unilever threatens to pull its ads from Facebook and Goog... by robryan on Monday February 12, 2018 @10:05PM (#16364424)
If their yearly "new and improved" marketing is to be believed then we are a long way from perfecting any of those products.