Re:Unilever threatens to pull its ads from Facebook and Goog...
by chrsstrm on Monday February 12, 2018 @07:42PM
(#16363804)
>I buy these things regardless of their advertising
They are not trying to increase the size of the pie, they are trying to increase their share of it. Yes, (nearly) everyone already buys these household items, but are you brand indifferent? Do you just reach for whatever is closest when you walk down the toothpaste aisle or do you buy the same product over and over? When was the last time you switched brands or even product lines within the same brand? This is why these ads exist; not to coerce you into buying toothpaste, but to convince you to buy _their_ toothpaste (that has the highest profit margin).
They are not trying to increase the size of the pie, they are trying to increase their share of it. Yes, (nearly) everyone already buys these household items, but are you brand indifferent? Do you just reach for whatever is closest when you walk down the toothpaste aisle or do you buy the same product over and over? When was the last time you switched brands or even product lines within the same brand? This is why these ads exist; not to coerce you into buying toothpaste, but to convince you to buy _their_ toothpaste (that has the highest profit margin).