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A comment on Unilever threatens to pull its ads from Facebook and Google over 'toxic content'. Parent comment

Re:Unilever threatens to pull its ads from Facebook and Goog... by WmyEE0UsWAwC2i on Monday February 12, 2018 @07:40PM (#16363792)
It seems the ML's cost-reward function maximises profit for the platform.
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Re:Unilever threatens to pull its ads from Facebook and Goog... by maksimum on Monday February 12, 2018 @07:58PM (#16363883)
There was a great article posted here a few months about the internal market maker that Facebook uses to decide which ads to display. Long story short unless a particular platform is the only way to deliver ads to some group of people, the platform needs to keep its customers (the ad purchasers) happy with what they've bought.
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