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Re:Unilever threatens to pull its ads from Facebook and Goog... by JumpCrisscross on Monday February 12, 2018 @06:42PM (#16363442)
> It is inevitable that the global consumer goods industry consolidates

CPG companies are distribution and marketing powerhouses. They rose with supermarkets and mass media. The rise of voice-based ordering, as well as shops like Amazon, fundamentally threatens their business model.

Re:Unilever threatens to pull its ads from Facebook and Goog... by ucaetano on Monday February 12, 2018 @06:45PM (#16363467)
Indeed, the same factors that led to their success (global supply chains, standard ingredients and manufacturing processes) eventually could make the irrelevant, as the brands become irrelevant.