Re:Unilever threatens to pull its ads from Facebook and Goog...
by ucaetano on Monday February 12, 2018 @06:45PM
(#16363467)
Indeed, the same factors that led to their success (global supply chains, standard ingredients and manufacturing processes) eventually could make the irrelevant, as the brands become irrelevant.
CPG companies are distribution and marketing powerhouses. They rose with supermarkets and mass media. The rise of voice-based ordering, as well as shops like Amazon, fundamentally threatens their business model.