Where is the ToS you agree to for the involuntary profiles they create of you if you've never used their service?

https://boingboing.net/2017/11/08/involuntary-profiling.html

"Facebook is well understood as being a major customer of third-party data-brokers, who compile huge dossiers on people based on their spending, internet and phone usage, employment history and so on. In addition, Facebook encourages users to upload their entire address books to the system to "find your friends," and users generally don't appreciate that they may be leaking sensitive information, including nicknames, private numbers, and connections to the system.

Facebook mines this data to create "shadow profiles" of its billions of users. These are profiles that are filled with data about you that you have never consciously provided to the system -- data mined from third parties, including your friends, but also those spooky data-brokers. Facebook's shadow profile system was first confirmed in 2013 when it accidentally leaked users' shadow profiles to them along with their own data, something the company says it will never do again out of (ironic) respect for the privacy of the people who provided the data that goes into your shadow profile.

Facebook's shadow profiles are involuntary and there's no opt-out. Facebook has shadow profiles on people who don't use the service. For example, even though I'm not a Facebook user, multiple people have uploaded their address books containing my email and phone number to the system, allowing Facebook to create a profile of my contacts by looking at who lists me as a contact."

There's the cookie notice that every website with FB tracking code has to display to you and not track you until you give consent (e.g. by continuing to use the site). If your friends do something you don't like like uploading photos of you, FB has nothing to do with it - it's your friends who gave them the info and lied that the data they upload is uploadef rightfully.

According to the law, you have to give certain rights to the user, including the right to demand cease of use and deletion of the data. So, you do not own the data and are not free to use it however you wish.

That's an EU law, FB is US company.

It is of no matter where FB is incorporated. Every country can still bring it to court and judge it. The question is then of enforceability. I'm confident the EU can enforce fines on FB, but that is a different discussion.

Was there ever a single case of something like the EU successfully fining an US company for breaking laws that don't apply to the company?

And why is that a good or acceptable thing? Why should one's personal data, and how that's used, be paramount?

Because nobody forces you to use websites that track you or Facebook itself. It's your voluntary choice and in many cases also your payment for the seemingly free service.

This is a very poor argument, as basically it's saying that people should go back to living in caves.

Not at all. People either don't care about this enough or they will create an alternative - them caring means a new business opportunity has been created.