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Re:Instacart has raised another $200M at a $4.2B valuation by octernion on Monday February 12, 2018 @03:31PM (#16361787)
right now, whole foods is something like 1 or 2% of the grocery market in the US. we plan to be the partner to the rest of the nation -- my initial question was how on earth you can just assume amazon (by default) owns the rest of the high end market, and, why you think "bolting on delivery" is easy/trivial.
Re:Instacart has raised another $200M at a $4.2B valuation by petra on Monday February 12, 2018 @04:29PM (#16362414)
>> why you think "bolting on delivery" is easy/trivial

For someone in the position of Walmart, and with the many startups that doing delivery, it seems realistic.

As for why do i think Amazon will win the high end? really, the biggest reason is that it's Amazon. But yes, that's not a good enough reason, but still, they win an awful lot.

But maybe there's a chance for instacart to win the higher end, especially by offering the largest variety any merchant can offer.