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Re:How we made an extra £14 million a year for a travel company by dmix on Thursday August 26, 2010 @11:45AM (#1636251)
Improving conversion isn’t just about expressing benefits; it’s about overcoming all the major objections.

Key lesson from this article.

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Re:How we made an extra £14 million a year for a travel company by pchristensen on Thursday August 26, 2010 @01:12PM (#1636514)
"...Don’t just test your site—test your competitors’ too. By comparing sunshine.co.uk against the competition, we were quickly able to see what they were doing right—and what we could do better."

Hadn't thought of that before. Nice tip!

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Re:How we made an extra £14 million a year for a travel company by DEADBEEF on Thursday August 26, 2010 @02:19PM (#1636721)
"In fact, during this period, the travel industry lost over £2.1 billion in profit."

Does this even make sense?

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Re:How we made an extra £14 million a year for a travel company by pchristensen on Thursday August 26, 2010 @06:12PM (#1637309)
I was trying to figure out if they lost 2.1B pounds, or if profit fell by 2.1B pounds.
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