There is always a choice. Most people saying there is none are just choosing one cost against another and say it's not a choice. Not blaming, i do the same.
But we could avoid the disasters, living by thinking about the society ou simple everyday actions produce.
However it's not only very hard to do, but most people are not interested in doing so. Or even to consider the question of society, or how to live ones live.
Living on auto pilot is one of humanity's biggest problem. It helped us a lot when we were in survival mode, but now that our own construct is the only real danger to our existence, it really is an hindrance.
Yes, you can lower the probability of exploitation happening, but you have to keep in mind that it is possible. Kind of like leaving your car open - it's quite unlikely that somebody will go and pull the handle checking if it's closed, but it's possible and you're probably better off taking that into account.
(now that I realized you are also parent of my original reply I'm a bit confused, I mean your two replies are kinda responding to each other)
I expect that companies won't be able to help themselves and that they will eventually spasm in abuse of ever-more-accessible personal data so egregious and evil that people will take notice.
There is no place on earth that lived in peace for ever. Not even for a very long time actually.
Any country goes back to times were it's at war on it's own territory, or were it's under a dictatorship.
It will be true again for France, the US, Canada, Spain, any country.
We will go back there, it's an absolute certainty.
Maybe not (hopefully not), in our lifetime.
But ignoring this is not only wearing blinders, it's a recipe for making it worse.
Things like AI, facebook, the NSA intercepting anything, image recognition, cameras in every streets, tracking devices in every pockets and... DNA databases are going to be weaponized against the population.
Even if you don't believe in this (which is always strange to me, but for the sake of the argument, I'll have to acceptit), at least consider that it will make any neutral entity in power more likely to become malevolent by giving it the opportunity to access abusable huge power.
Hence, if we want to survive and evolve as a specie, we need to deal with those tools carefully, as they are very potent, and this means what they can do for us is as great as what it can do against us.