I talk to small business owners in community. Here is the thing, most small business owners are people with faults. They start well and know their business, but then conditions change. For instance, they feel they need a website, but they don't know why. Or, they need to be on facebook. Or, they want an edge.

The first thing to do is build the relationship and seek to understand their problems. The second thing is to look for the missing platform.

If the platform exists, then you can offer management services. An example of this managing Google Ad Words or Facebook Advertising.

If the platform doesn't exist, then it is opportunity to build something.

Usually, you can do both.