Half the reason I like Instagram is that I'm able to follow people I don't know who post interesting things. Photographers, makers, artists, etc. Some of these follows are "brands", I suppose. This is all independent of the actual in-feed advertising product.

I'm not looking for targeted ads on Snapchat, but am looking to replicate that Instagram model of following non-IRL people/things that I like. I thought that's what the entire right Publishers tab was for, but (until today's update) I was only getting Kardashians there and had seemingly no way to promote anything else.

Or maybe I'm using Snapchat wrong.