I find this an interesting and refreshing part of snapchats’ advertising platform (to be clear I do not care about what the kardashians ate for breakfast). Spiegel has said in the past that they would strive to not target individual users based on browsing history, etc. as Facebook and Twitter do. https://venturebeat.com/2015/06/22/ceo-evan-spiegel-in-canne.... This was before the app went public and I’m sure there has been significant pressure from shareholders to produce a better product for advertisers that makes even more money. However, it seems at some point these “untargeted ads” were/are intentional