Re:Show HN: Simple SaaS app to receive call requests from yo...
by mful on Tuesday February 06, 2018 @10:21AM
(#16316770)
First off, congrats on launching!
Second off, some website feedback:
- I'm part of your target audience (freelance consultant), yet struggled to figure out what this is/why I benefit from it. I'd change both the banner company and overall content hierarchy, as follows:
Banner: Replace headline with some form of the copy of the second section: "Convert website visitors into sales calls, when they are hot, not a week later." That's a bit too wordy for the headline, but tells me both the benefit, and why it's different than a demo request form.
Second section: How it works, framed as a benefit. Some headline like "5 mins to converting more leads". You lead with a benefit in the banner, now let me know how I can get that benefit.
Third section: Sell benefits listed under the "How it helps" sub-header. Convince me that I want/need this.
Fourth section: Testimonial — at this point I understand what it is and why it will help my business, now it's time to show me others trust you, so I can too.
Fifth section: some CTA to signup. You could include the letter to leads "Hi, we are SalezTalk..." if you like.
- I would throw out the features section entirely, or bury it on another page. It confused me — what the heck does it mean by scheduler? Mini-CRM? I thought this was a simple way to setup sales calls?
- I would also throw out the section where you say SalezTalk is for target-segment X (freelancers, solopreneurs, etc). This might be personal preference, but I find these sections condescending. Tell me the benefits, and I'll tell you if it solves a problem I have.
- Raise your prices, significantly. Running your own business, there is little difference between $59/yr and $19/year — both are going to be some of my lowest software costs. I'd make the cheapest plan $59/yr, and the more expensive one something like $179.
Second off, some website feedback:
- I'm part of your target audience (freelance consultant), yet struggled to figure out what this is/why I benefit from it. I'd change both the banner company and overall content hierarchy, as follows:
Banner: Replace headline with some form of the copy of the second section: "Convert website visitors into sales calls, when they are hot, not a week later." That's a bit too wordy for the headline, but tells me both the benefit, and why it's different than a demo request form.
Second section: How it works, framed as a benefit. Some headline like "5 mins to converting more leads". You lead with a benefit in the banner, now let me know how I can get that benefit.
Third section: Sell benefits listed under the "How it helps" sub-header. Convince me that I want/need this.
Fourth section: Testimonial — at this point I understand what it is and why it will help my business, now it's time to show me others trust you, so I can too.
Fifth section: some CTA to signup. You could include the letter to leads "Hi, we are SalezTalk..." if you like.
- I would throw out the features section entirely, or bury it on another page. It confused me — what the heck does it mean by scheduler? Mini-CRM? I thought this was a simple way to setup sales calls?
- I would also throw out the section where you say SalezTalk is for target-segment X (freelancers, solopreneurs, etc). This might be personal preference, but I find these sections condescending. Tell me the benefits, and I'll tell you if it solves a problem I have.
- Raise your prices, significantly. Running your own business, there is little difference between $59/yr and $19/year — both are going to be some of my lowest software costs. I'd make the cheapest plan $59/yr, and the more expensive one something like $179.
Anywho, congrats again!