In theory, RandoCoin will necessarily develop a black market based on traits other than the random generation in the long-run. If random generation were used, anyone could theoretically wait some period of time to buy at a low price, and wait more to sell at a high price for a gain, which is clearly unsustainable. The black market would include those who bought RandoCoin at, say, 4 standard-deviations below the mean (all purchases would only be made at the lowest price possible over a year-long window).

This is fairly obvious, and the "experiment" couldn't hope to turn up anything useful, so my main guess is this is nothing more than a cleverly-disguised pyramid scheme or scam. I would recommend not purchasing any, even for novelty, in order to discourage this nonsense. This could have easily just been a hypothetical post and would have been more interesting than a crappy FAQ.