What percentage of ads do you learn from compared to the number of ads that make you pissed off at both the company and the content that allowed the ads? Come on, now, be honest.

For me, that first number is very, very low. I consume just like a lot of other folks, but its mostly art stuff. I have money in my account mostly because I don't have much I actually want that doesn't take some saving for. Mostly, I think these people just want my information or want me to pass on their advertisements. Clothing wants me to advertise for them with products splattered with their logo. They can go diddle themselves.

Want me to watch ads? Pay me. Have actual ad standards. Stop trying to trick me with "information". Stop trying to trick me with popups. And so on. Until then, back to the diddling.