Anecdata- i visited a small game studio once- they had been bank-rupt three times, always ex-changing the "boss" of the studio and refounding the company. There answer on why some of them where working a learning game besides there main title.

"Oh, that is a x-mas title. Grandma buys them for full price, the kids hate them and never play them past the second level, so you get away with basically buggy, shitty uninspired work- and can use the bucks to work on the real game."

Takeaway lesson- if entertainment is not a first class citizen, nobody who is not a adult forcing himself to learn, will ever use it.