The bit that puzzles me is their store strategy. Apple sets up an app store and the money's rolling in. Google sets up an app store and the money's rolling in. Microsoft sets up and app store, and even removes the feature to disable it in enterprise versions of the OS ... and the last thing I heard about it, they've been paying developers big money to port some of their applications to the Microsoft store. I wonder if they're doing much more than breaking even.

Of course they're at a disadvantage as a desktop OS because their app store is competing with being able to download and install programs from the web.

But I still wonder, if they're focussing on home users, don't they need to offer a bit friendlier to developers if they want people to write apps that they can charge the home users for?