Obviously. My point is that if you just saw a picture of that house your first thought wouldn't be "Wow, I bet one of the richest people in world lives there". Compare to for example this house: http://luxurylaunches.com/wp-content/uploads/2017/02/Le-Belv... which would be expensive basically no matter where in the world you where.

And even with it's perfect location it's apparently still 'only' a ~4 million eur. house. It's not even one of the 10 most expensive houses in town. Hell there are 10 more expensive houses for sale around there on homegate.ch right now.