Re:Alphabet's earnings miss profit estimates as spending grows
by wastedhours on Friday February 02, 2018 @07:21AM
(#16289988)
Heartily agree! The major upside of conversion tracking and auction advertising on the business end is enabling smaller businesses to compete.
One of my personal highlights was an AdWords campaign was where one conversion delivered 14x ROI for the entire campaign, even though we were a small player - if we couldn't attribute that, getting sign off would've been nearly impossible.
One of my personal highlights was an AdWords campaign was where one conversion delivered 14x ROI for the entire campaign, even though we were a small player - if we couldn't attribute that, getting sign off would've been nearly impossible.