It's just the blog. If you go directly to josephine.com, it's much better about introducing itself.

Kinda stupid not to have a very prominent link (or any link as far as I can tell) from the blog to the main site, though.

I believe they allowed people to cook and sell meals in their neighborhood.

...with an huge amount of touchy-feely "empowerment" messaging larded on top of the whole thing.

Well yeah, I don't expect every business to be 'Very Good Building & Development Co.'. Why would you even start the business if you didn't buy into all the touchy-feely stuff? It's not like there aren't better paying super serious dev jobs out there.