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A comment on Alphabet's earnings miss profit estimates as spending grows. Parent comment
Unlikely.
Online still has a fairly small share of overall advertising dollars.
User behavior continues to shift from traditional advertising venues (e.g., TV) to digital.
Spend continues to lag that shift as well.
In other words, if anything, expect it to increase.
Most of this comes from Meeker's annual Internet report:
http://www.kpcb.com/internet-trends
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Unlikely.
Online still has a fairly small share of overall advertising dollars.
User behavior continues to shift from traditional advertising venues (e.g., TV) to digital.
Spend continues to lag that shift as well.
In other words, if anything, expect it to increase.
Most of this comes from Meeker's annual Internet report:
http://www.kpcb.com/internet-trends