Re:Apple Reports First Quarter Results
by matwood on Thursday February 01, 2018 @10:00PM
(#16288046)
Exactly. Apple also has said the iPhoneX was a phone to show new technologies. It may not move into the second cheaper slot next gen, and instead may just go away. If that's the case then of course they are starting to figure out how to slow down production to prep for later this year.
As noted by @rjones [1], 2Q total units sold historically range between 50-52M.
If Apple had originally placed orders in Q218 for 40M iPhone Xs, then either a) iPhone X is 80% of all iPhone sales, which is hard to believe because of the current lineup diversity, or b) Apple expects total unit sales for 2Q18 to be above 80M, which is hard to believe because of 1Q18 guidance.
The better explanation is that Apple probably cut production for any number of reasons, but nowhere near as drastic as 50%. 20M is 40% of 51M, which would point to the iPhone X selling very well through 2Q18, and continuing to be the best-selling iPhone model.
[1] - https://twitter.com/rjonesy/status/958421107245232128