In future, perhaps consumers won't use branded marketplace apps and will instead publish data independently, branded search engine apps will rank and return it and third party reputation services will assist with filtering. Why? Because nobody wants a damn middleman app demanding its own permissions/login/customer service loop for everything they do, and people are slowly ceding anonymity for promises of assurance as the resource-constrained, higher-density, more urban world moves toward the political right.
A cryptocurrency AirBNB clone could take a serious chunk out of their market, since so many hosts are flying close to or beyond the legal or strata relations radar and would prefer not to declare earnings.
Edit: It's more than one hugely expensive third party if you consider each level of local government gets involved.
For now, Airbnb has the luxury to make these kinds of decisions, but they can't exist in the world of paper valuations forever. A lot of the 'world-changing' things they've been working on seem a lot more targeted at the luxury market than transforming the industry as a whole (luxury retreats, premium business products, experiences that cost $200+). Will be interesting to see how this plays out..