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A comment on Google winning 98% ad spots it auctions off, after order to treat others equally. Parent comment

Re:Google winning 98% ad spots it auctions off, after order ... by aoeusnth1 on Wednesday January 31, 2018 @08:40AM (#16273712)
Exactly. They pay cost for ads PLUS opportunity cost of selling the ads. If you assign the opportunity cost and revenue of selling the ad to the Ads department and the revenue of the camera business to the Shopping department, it seems obvious that it’s not unfair.
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