On non-tech setups, such systems are called ERP systems. The its a mature multi-billion dollar market with hundreds of entrenched players. The moment an application like Asana tries to cross that threshold, they get compared to the ERP products that are designed to handle specific workflow.

ERP products lack flexibility and generally have very poor user experience (since the buyers are not the users). I think there is a separate place for both these products and it depends on the organization when the switch from one domain to another.