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Re:How Amazon’s Ad Business Could Threaten Google and Facebook by raywu on Wednesday January 31, 2018 @01:50AM (#16272045)
Thanks for sharing @j-c-hewitt, I was wondering about the vendor and seller distinction. I saw there were case studies of an insurance company increasing its quote requests. I suppose they're not listed as vendor on Amazon.

What metrics are there in the fancy suite?

Re:How Amazon’s Ad Business Could Threaten Google and Facebook by j-c-hewitt on Wednesday January 31, 2018 @03:40PM (#16277348)
https://www.operationroi.com/2017/09/amazon/understanding-am... (not my article but describes what it gives you)