The author was more saying that this was going to be new way to fund startups, with coins that get speculatively gambled. So rather than crypto-coins being used as per the original dream of wonderful decentralised money with no payment fees and 'better than gold' store of wealth, in fact these coins are going to be the new way for companies to raise capital for taking their startup to the next level - so crypto-alt-coins are going to be replacing 'Kickstarter', 'YC' as well as the big VC companies as cited in the article.

So then the merit of a coin will be 'backed' by business fundamentals, i.e. is the business any good? So think of crypto-coins as shares, not this magic bean currency and everyone is a winner.