Re:How Amazon’s Ad Business Could Threaten Google and Facebook
by ilamont on Tuesday January 30, 2018 @11:50AM
(#16266779)
I use AMS for my publishing business. Amazon sales were up 73% the first year I started using it, although in the same year I also launched several new products that did well (and did not benefit much from AMS ads).
Yes, the UI blows, there are various unfathomable policies ("One or more of your products doesn't meet the financial threshold established by Amazon and is no longer eligible for advertising" - this for one of our top-selling titles), and the reporting leaves a lot to be desired, but at the end of the day it works.
The same cannot be said for Facebook ads (waste of time and money for what I sell), Google AdWords (hurt by its own popularity and ridiculous policies such as this one: http://www.digitalmediamachine.com/2017/10/google-kills-my-a...), and LinkedIn which is fleecing small-business clients with sky-high CPCs that don't perform.
I fear, however, that the popularity of AMS may cause the same fallout as AdWords - loads of buyers rushing in, driving up rates and driving organic results off the page.
Yes, the UI blows, there are various unfathomable policies ("One or more of your products doesn't meet the financial threshold established by Amazon and is no longer eligible for advertising" - this for one of our top-selling titles), and the reporting leaves a lot to be desired, but at the end of the day it works.
The same cannot be said for Facebook ads (waste of time and money for what I sell), Google AdWords (hurt by its own popularity and ridiculous policies such as this one: http://www.digitalmediamachine.com/2017/10/google-kills-my-a...), and LinkedIn which is fleecing small-business clients with sky-high CPCs that don't perform.
I fear, however, that the popularity of AMS may cause the same fallout as AdWords - loads of buyers rushing in, driving up rates and driving organic results off the page.