How Amazon’s Ad Business Could Threaten Google and Facebook

Re:How Amazon’s Ad Business Could Threaten Google and Facebook by thisisit on Tuesday January 30, 2018 @11:35AM (#16266635)

So, you are saying while the general theory is that people want to buy stuff on Amazon but using the GooFaceBannerAd you are able to drive traffic to your non-Amazon store and sell stuff to people?

Edit: As I am getting downvoted let me clarify to the query. I am a bit confused as the post seems to suggest getting people to buy stuff from non-Amazon site has been difficult.

In which case I wonder how effective it is to bypass Amazon ad system and getting people to your own site. Or am I misunderstanding the post and the ad connects back to amazon product page.

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Re:How Amazon’s Ad Business Could Threaten Google and Facebook by j-c-hewitt on Tuesday January 30, 2018 @02:01PM (#16267929)

It is confusing. No I'm referring to the internal Amazon ad system that the article mostly refers to. If you search around Amazon with your ad blocker off you'll see results with "Sponsored" next to them.

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Re:How Amazon’s Ad Business Could Threaten Google and Facebook by thisisit on Tuesday January 30, 2018 @08:13PM (#16270553)

Thanks for the clarification. You are using these banner ads to drive traffic to a non-Amazon site or re-direct people back to Amazon product page? Because selling stuff on former seems difficult.

[ Parent | on HN ]