Re:How Amazon’s Ad Business Could Threaten Google and Facebook
by mrob on Tuesday January 30, 2018 @12:54PM
(#16267297)
If you could manipulate coupon codes like that then why would anybody pay full price (if it wasn't urgent)?
Re:How Amazon’s Ad Business Could Threaten Google and Facebook
by Slansitartop on Tuesday January 30, 2018 @01:48PM
(#16267813)
Not everyone is that savvy or willing to put in the effort.
There are people who save ridiculous amounts with traditional coupons, but not many people are willing to put in the effort or make the sacrifices to to that, so they still work for the companies.
Re:How Amazon’s Ad Business Could Threaten Google and Facebook
by remir on Tuesday January 30, 2018 @01:55PM
(#16267880)
I bet a lot of people would still pay full price. I mean, Gap has 30% off coupons every week like clockwork. 40% off is pretty regular, too, so why would anyone pay full price? Well, I bet a lot of people do.
Now, you go elsewhere on the web and you see ads for that particular jacket, but there's no incentive for you to click on the ad because you already know the price is too high.
But if the ad says: "hey, 10% off on this jacket in the next 30 minutes with coupon code xyz" then yeah you might click on the ad, buy the jacket and in the end, the customer, the retailer and the ad agency are all winning.