Re:How the Guardian improbably put itself on the path to pro...
by toyg on Tuesday January 30, 2018 @04:34AM
(#16264020)
The article concentrates on the technical and administrative sides of running the Guardian, but it completely overlooks the political situation.
The Guardian benefited from two very politically-charged years where left-leaning groups were dramatically beaten. This sort of event traditionally results in increased attention for left-leaning media in the aftermath. They've also reigned in their all-out campaign against the current UK Labour leader, under pressure from their own readership.
These factors are pretty big on their own. I'm sure the internal reorganisations and wikipedia-style appeals helped, but going where the readers actually want to go likely helped as well.
The Guardian benefited from two very politically-charged years where left-leaning groups were dramatically beaten. This sort of event traditionally results in increased attention for left-leaning media in the aftermath. They've also reigned in their all-out campaign against the current UK Labour leader, under pressure from their own readership.
These factors are pretty big on their own. I'm sure the internal reorganisations and wikipedia-style appeals helped, but going where the readers actually want to go likely helped as well.