All economic activity produces externalities, positive and negative. That doesn't mean we should increase taxes and subsidies on everything.
Which it isn't. Pollution is a well-defined term; you can identify particular offending substances or disposal methods by their impact on humans and their environment. There are precise things that can be taxed to discourage their use. "Fake news", on the other hand, is a pretty uniform spectrum, from the most blatant falsehoods to the stuff CNN and NYT write. It's hard to even agree on where to draw the line (personally, I'd draw the line at "journalism should begin and end at stating verifiable facts + opinions on those facts clearly marked as opinion", but that's an extreme/minority position), and there's no way to start quantifying impact.
So if it turns out that their moderation policy creates big problems for their employees and the world, thought should be forced to shoulder a financial burden in the form of taxes/workers comp.